Munich is the home of the German high-tech industry and one of the leading centres for IT, communication technology, media, financial services and life sciences. Its eleven acclaimed higher education institutions supply a constant stream of skilled workers, and this city on the River Isar boasts a wealth of culture, history and natural beauty.

With around 40 specialist trade fairs for capital goods, consumer goods and new technologies, Munich is one of the world's leading cities for hosting conventions and exhibitions. Every year these events attract over 30,000 exhibitors from more than 100 countries, and more than 2 million visitors from some 180 countries. The Munich Trade Fairs International Group even stages trade fairs in Asia, the Middle East and South America.

The main exhibition grounds of the New Munich Trade Fair Centre are located to the east of the city centre just off the A94 autobahn. In addition the smaller MOC (Munich Order Centre) is located in the north of the city centre off the A9 autobahn, and the ICM (International Congress Centre Munich) can be found right next to the main exhibition centre. All exhibition centres have direct underground (U-Bahn) rail connections. Munich itself boasts the second-largest airport in Germany with direct flights to 65 countries, 8 autobahns and excellent intercity rail links.