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Contact and information

Tourismusverband Franken e.V.

Wine tip


Along the banks of the River Main, Franconia's winegrowers cultivate around 6,000 hectares of vineyards whose shell limestone and sandstone soils are perfect for growing silvaner grapes, the pride of local viticulturalists. The finely aromatic müller-thurgau variety, given a modern twist by younger growers, is currently enjoying a renaissance. Around 80 per cent of Franconian wines are whites. In addition to silvaner and müller-thurgau, the bacchus grape is gaining ground as a regional speciality.

Let the music play on ­ Europe's romantic heart

Franconia in northern Bavaria comprises no fewer than 15 scenic and holiday regions. Once the centre of the Holy Roman Empire and still Germany's historical heartland, it offers several UNESCO World Heritage sites. Many small Franconian towns have preserved their romantic charm, as if untouched by the passage of time.

Rothenburg ob der Tauber

Allow plenty of time for your visit to Rothenburg, as it has remained largely unchanged since the Middle Ages and positively overflows with cultural and historical gems. The medieval market square, town hall and old quarter are surrounded by an intact town wall with battlements and bastions, for the most part publicly accessible. One especially impressive feature is the Spitalbastei bulwark with seven gates, a drawbridge and a portcullis. Collections of handcrafted treasures representing every epoch and all parts of Europe can be seen in Rothenburg's various museums. Other attractions in Franconia include the vibrant cities of Nuremberg and Würzburg, the palaces in Ansbach, Eichstätt and Kulmbach and Richard Wagner's festival town, Bayreuth.

River Main Cycle Route

Franconia's landscapes have been shaped by the River Main, the Rhine's largest tributary, which unusually for a river in central Europe flows from east to west. The River Main Cycle Route follows the river right from its source in the Fichtelgebirge mountains through romantic Franconian Switzerland and eventually to Mainz, where it flows into the Rhine. This premium route from `beer Franconia' to `wine Franconia' was the first in Germany to be awarded five stars by the German Cyclists' Federation (ADFC).


The heart of this thousand-year-old university town is Germany's largest fully preserved old quarter, now a UNESCO World Heritage site. Bamberg Cathedral, the focal point of the episcopal town, contains the tomb of Heinrich II, the East Frankish emperor. Bamberg's secular citizens also left a remarkable monument: the old town hall, a fine red sandstone building and half-timbered annex right in the middle of the Regnitz river. 15 museums offer further insights into Bamberg's history.

Unspoilt countryside, sparkling lakes

Franconia is the ideal destination for holidaymakers looking for relaxation or active pursuits, with around 30,000 square kilometres of contrasting landscapes: the wooded Fichtelgebirge mountains, the Franconian Forest, the foothills of the Spessart-Main region, the sun-kissed slopes of Franconia's wine country and the Steigerwald, the picturesque crags of Franconian Switzerland and the glinting waters of the Franconian Lakes.

Franconia Music Magic

Every summer music lovers flock to Bayreuth for the Wagner Festival, while the BR Music Magic season brings musical performances to the whole of Franconia. With a programme of around a thousand events ­ from classical to light music ­ Franconia Music Magic has become a trademark for musicmaking of the highest calibre.

Franconia ­ A Land of Wine and Beauty!

Over the centuries Franconia's wine-growing traditions have inspired a wealth of baroque architecture. Nowadays wonderful wine festivals are celebrated against a backdrop of grand old sandstone buildings, elegant half-timbered facades, wine taverns and tranquil lanes.

Scenic routes

Five scenic routes pass through Franconia. The Limes Route follows the remnants of the Roman Empire border wall for over 400 kilometres from the River Main to the Danube, passing Roman forts, ramparts and thermal spas along the way. One highlight not to be missed in 2010: the 60th anniversary of the Romantic Road, Germany's oldest scenic route.

Franconian wines and beers

Franconia has something of a split personality when it comes to drink: there's `wine Franconia' and there's `beer Franconia'. Excellent wines, in distinctive bocksbeutel bottles, have been produced in the region for over 1,200 years. Franconia also has the highest density of breweries in the world, more than 270.

Romance and charm

Plans are in place to celebrate the anniversary `300 years of porcelain in Europe' in 2010. The Porzellanikon in Selb, Europe's biggest specialist porcelain museum, is marking this milestone with an unprecedented survey exhibition on the theme of porcelain.

Food and drink

Franconia is the home of beer, offering not only the highest density of breweries in the world ­ more than 270 ­ but also a huge variety of speciality beers. Visit the region's traditional breweries and taste the quality for yourself.

History and tradition

A range of events in Nuremberg marks the 175th anniversary of the German railway in 2010. It was in this city on 7 December 2021 that the Adler set off on Germany's first steam train journey. The locomotive is on show in the Adler room at the DB Museum.

Nature and scenery

Enjoy breathtaking views of vast forests and delightful valleys in the Franconian Heights nature reserve, which has an amazing diversity of trees and bushes in an area of over 110,000 hectares.