Maritime flair, a great view of the imperious swans and the ships on the Inner Alster; in the background the magnificent architecture of the shopping boulevard and simply the feeling of "having your finger on the pulse" – all this is what makes the Jungfernstieg so popular.

In the heart of the city
The Jungfernstieg on the Inner Alster is at the heart of the city of Hamburg; it is the most popular shopping street and also one the Hanseatic city's most illustrious addresses. There is a vibrant array of shops from the long-established "Alsterhaus", the prestigious department store, to specialist stores both large and small. Top brands can be found in the many shopping arcades, just a stone's throw away.

The port is the second-largest container terminal in Europe and Hafencity is Europe's largest urban construction project. The river Elbe, where the port is located, has been vital in shaping the city's development throughout history. The Alster lake is a recreational area in the heart of the city. Blankenese is an exclusive residential suburb; the baroque church of St. Michael is Hamburg's most famous landmark. The Speicherstadt warehouse district is the world's largest former warehouse complex – and last but not least there is the Reeperbahn, the renowned "red light district”.

Hamburg has more than 50 museums offering an informative, fun and educational experience, from the Museum of Art and Craft to special exhibitions in the Bucerius Art Forum to the miniature railway wonderland in the warehouse district. From Ernst Barlach House to the Hamburg Dungeon, there is no limit to art in Hamburg.