At the heart of the town lies the old quarter, which is typical of the region, and where visitors will find the home of quality teddy bears (and their friends) in the shadow of the town's two towers. The World of Steiff encompasses an innovative museum section and a demonstration workshop. The factory outlet shop is a real treasure trove and the nearby pedestrian precinct is also great for shopping.The World of Steiff
The World of Steiff illustrates a rich history spanning 125 years. It's much more than just an interactive museum with an added demonstration of soft toy production. This unique site gives visitors of all ages from around the world a chance to really experience the Steiff spirit and to find the bear or soft toy of their dreams in the factory outlet shop.Pedestrian precinct
The renovated Postberg street leads from the World of Steiff directly to the pedestrian precinct. Here, there are all types of distinctive shops and small department stores, with cafés and restaurants in Markstrasse and the surrounding lanes.